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Since 2001, SMSPup has created, grown and maintained its position as Australia’s most popular free SMS service. All members of SMSPup have given their express permission to send relevant online surveys, emails and SMS promotions to them in exchange for SMSPup points, that members can use to access an evolving list of free web-to-mobile services and rewards.

SMSPup is popular with professionals, the technically minded, academics, blue collar workers and students, but its best known within the advertising industry for its very large, very active, generation X and Y database representation.

The member base is healthily represented across socioeconomic, demographic, and geographic segments and boasts an average response rate of 30% from campaign send.

SMSPup’s unique incentive program, appeals to an audience that is not typically attracted to other online reward programs, making it an essential media component for all, well represented eDM campaigns and online research projects.

Approximately 85% of the file has permission to SMS.

Quantity 297,450
Selections State
Income Level
Employment industry Segment
No. of Home Occupants
Car owners
Credit Card Owners
Dog and Cat Owners
Online Shoppers
Mobile Phote Type
Mobile Phone Carrier
Minimum Order 5,000
Deliverability 95%
Lead Time 15 days
Notes Interests (General): Alternative Health, Beauty Products, Business Opporrtunity/Franchises, Charities/Donations, Children’s Products/Toys, Competitions, Computers, Cooking, Education/Training, Employment Services, Fashion/Clothing, Fine Art/Galleries/Museums, Gardening Products, Health & Fitness, Interiors/Decorating, Internet Access Plans, Investing: Property, Investing: Stockmarket, Medical/Health Insurance, Mobile Handsets, Online Shopping, Personal Banking and Finance, Pet Care, Photography, Renocation/Home Improvement, Superannuation, Travel: Family Holidays, travel: Short Breaks, Travel: Internation, Wine Collecting

Interests (Entertainment): Arts & Crafts, Bars & Restaurants, Books & Magazines, Camping, Cars/Motoring, Clubbing/Pubs, Concerts/Theatre, Cycling, Dating & Singles events, DVD’s/Videos, Movies, Music, Performing Arts, Sport: AFL, Sport: Basketball, Sport: Cricket, Sport: Golf, Sport: Rugby, Sport: Soccer, Sport: Tennis, Sport: General, TV, Video Games

Advertising Opportunities
permission base direct email campaigns
Permission based direct SMS campaigns
Banner advertising (CPM) 468×60, 150×400, expandable
Banner advertising (CPC) 468×60, 150×400, expandable
Banners can also be targeted by demographic profiles

Terms & Conditions List rental costs cover one time usage only. All data is seeded with dummy names to detect unauthorized use and copying in any form is prohibited. Two sample mailing packages will be required for approval by owner.

We require a signed copy of our list rental agreement and order form prior to any order being processed.

Payment is required on delivery of data unless arranged otherwise. 10% GST applies to all Australian Companies.