The EconomistBackDownload

The Economist is the weekly international news and business publication offering clear reporting, commentary and analysis on world politics, business, finance, science, technology, culture, society, media and the arts. It’s considered one of the most authoritative and influential publications in Asia Pacific and around the world. Based on a response rate of 64%, The Economist’s Asia/Pacific subscriber study presents a comprehensive portrait of an influential and versatile readership.

The Economist’s readers are concentrated in the dynamic middle years in which 44% are under 45 years of age. 93% of subscribers are men and 7% are women, Readers of The Economist are highly educated, 41% have postgraduate qualifications and 17% have MBA’s. The average income is US$165,000, 83% live with their partners, many of whom also read The Economist. Its global perspective of world events attracts a multi national readership. 41% of readers have lived abroad for 3 months or more.

The Economist’s readers are businessmen and professionals working in occupations across the whole spectrum of commerce, finance, government and professions. This group is the key target audience for many corporate and business-to-business campaigns. 64% are top managers, 75% are active opinion-formers, 80% work in sizeable organisations, 55% are innovative strategists and 43% are responsible for high value contracts.

The Economist Asia Pacific readers have sophisticated and high profile consumer lifestyles and are frequent premium fare travellers. The Economist deliver readers of outstanding quality in terms of corporate decision making power, political influence and personal wealth.

The list is sourced using direct response though press advertising and extensive mailings. The list is updated daily and regularly MPS cleaned.