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The Great Australian SurveyBackDownload

The Great Australian Survey collects only the most up-to-date and detailed data for research and direct marketing purposes. Every 3 months a new edition of the Great Australian Survey is launched on the web and detailed demographic data is collected regarding lifestyle and purchasing intentions for Australian consumers.

Members are driven to the website using search engine marketing, member-get-member programs and affiliated website marketing. Members are rewarded for joining by receiving entries into quarterly prize draws of $10,000. members are not rewarded with points or cash for responding to specific questions or promotions so responses are better qualified and relevant to the member’s genuine interest.

Within 24 hours of an individual completing a survey their data is available for use and is included in all counts and mailings. All data is available in real time. Approximately 10,000 new members join each months and the entire database is refreshed every three months (when the quarterly prize winner is drawn).

Not only can you select against any questions or combinations of questions within the survey, you can also select against when an individual joined or when they last updated their survey. See below for an overview of questions. Your PPLM consultant will provide greater detail of each question upon request.

In addition to acquiring mailing, emailing, telemarketing and SMS data there are other marketing opportunities. You can sponsor a question, all you need to do is provide the wording for the question and it will be included within the Survey. All responses are exclusively yours. Co-Registration is also available, a unique service which allows members to opt-in to your own newsletter/database/service while they are completing The Great Austrlian Survey. A weekly response list will be sent to your attention.

Consumer and business addresses are available.

Quantity 185,000 (AUS) 25,000 (NZ)
Minimum Order 5,000
Deliverability 95%
Lead Time 2 days
Notes A sample of mailing must be provided. All mailing, telemarketing, SMS processing must be conducted by a bureau. All email broadcasts must be conducted by The Great Australian Survey.

Hirers are required to include record number identifier on the mailing piece as first line of address in reduce font. This will facilitate dead mail updating by the list owner.

Terms & Conditions List rental costs cover one time usage only. All data is seeded with dummy names to detect unauthorized use and copying in any form is prohibited. Two sample mailing packages will be required for approval by owner.

We require a signed copy of our list rental agreement and order form prior to any order being processed.

Payment is required on delivery of data unless arranged otherwise. 10% GST applies to all Australian Companies.