Not all Australian women are captivated by the lives and loves of celebrities. Some prefer to read about ordinary people who lead extraordinary lives. So that’s what That’s Life focuses on. It’s just like a best friend and as a result readers are incredibly loyal.
They’re also money conscious, though they still know how to splurge. They eat home more often, so they’re bigger than average supermarket spenders. Interactivity is another of the magazine’s drawcards. With competitions, puzzles and prizes, the majority of readers interact with the magazine each week.
That’s Life includes stories on fashion, craft and cooking, quick and easy food tips, health and well being, family information and DIY ideas to bright up reader’s homes.
Typically a That’s Life subscriber is female aged 25+.
This file is made up of active and lapsed subscribers of the popular magazine.
|Lead Time||4 days|
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