This collection of consumer magazine subscribers is made up of the following magazines; Empire and FHM. Mostly made up of men, this group is considered more affluent and savvy. They read magazines to keep up to date with fashion and trends.
Empire (Current = 683 readers and Lapsed 0-12 months = 586 readers);
Empire is the bible for movie lovers. Empire covers all facets of screen entertainment from the cinematic premiere to the DVD home theatre revolution. It presents itself with an emphasis on photographic glamour and celebrating the many twists and turns of the most exciting industry in the world.
Being 18 to 40 years old and an avid moviegoer, the average Empire reader has a high disposable income, loves to be bombarded by brash humour and is eager to be loaded with information about commodities which fulfil their lifestyle needs.
FHM (Current 1065 readers and lapsed 0-12 months = 2790 readers);
FHM is Australia’s biggest selling men’s lifestyle magazine. Every issue offers the biggest and best fashion and grooming pages plus sections dedicated to health, sports, motoring, relationships, alcohol, IT, gadgets, games and all the latest in book, film and music reviews.
The FHM reader is in hi mid-to-late twenties, intelligent and in a professional position. He’s overtly savvy to the latest brands and trends and uses FHM to stay ahead of the pack. Nearly half of the readers fall into the “big spending” category and they are spending their cash on fashion, fragrance, grooming products, cars and gadgets.
Records are at home address. All records are personalised.
|Lead Time||5 days|
|Notes||Hirers are required to include record number identifier on the mailing piece as first line of address in reduce font. This will facilitate dead mail updating by the list owner.|
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