As subscribers (both past and current), reader offer purchasers of competition entrants, thses lists represent the most responsive of an already interative audience. The typical reader is likely to be a visible achiever with high social optimism.
As purchasers of Australia’s No.1 fashion magazine, Marie Claire readers are extremely involved in their magazine. Mainly between 20 – 39 years of age, 33% are tertiary educated, they are likely to be full time professionals and have a high disposable income. Their main focus is on fashion, style, food, entertaining, fitness, beauty and health.
Marie Claire readers are more likely than the average Australian female to be in the high socio-economic quintiles. More Marie Claire readers have teritary education and are carreer oriented. Almost 60% posess a major credit card.
|Lead Time||5 days|
|Notes||Hirers are required to include record number identifier on the mailing piece as first line of address in reduce font. This will facilitate dead mail updating by the list owner.|
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