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IMP Continuity BuyersBackDownload

IMP is the world’s number one direct continuity publisher, with over 11 products currently available in Australia and New Zealand to provide educational, creative and inspiring ideas in popular subject areas like gardening, cooking, music and children’s education.

2 Million Australians have enjoyed collecting IMP’s card and book offers in the last 8 years. They are recruited with a grat introductory offer via direct response media such as inserts, direct mail, internet and outbound telemarketing. Each series is sold on a continuous system so all customers are proven mail order multi buyers.

Product categories are;

Gardening Made Easy;
This series has been created to provide collectors with the inspiration and knowledge to create the garden of their dreams. Customers are either young females who are making the most of their home on a budget or older married couples, with middle income that own their own home. They have a strong interest in home base hobbies, nature, wildlife and conservation.

Discovering Wildlife;
The series is divided into 10 categories which explain everything you need to know about how animals live, eat, hunt, raise their young and who their alllies and enemies are. Collectors tent to be families with children aged 6-12 years old and adults with an interest in animals, nature, conservation and the environment.

1001 Recipes for Pan or Wok;
The collection contains both traditional and innovative recipes for everyday meals and special occasions, from across the globe. Each recipe is simple, easy, quick and fresh. Collectors tent to be women aged 24-39 and 50+ who are open to new ideas and want a well balanced diet.

At Home With Your PC;
This unique series is an easy to use tutorial aimed at improving computer skills. It combines a CD ROM with easy to follow skills across 900 topics. Collectors are typically older couples that have limited experience and younger couple with school age children who want to teach their children how to use a PC for internet access and games.

Classic Composer;
This Collection is made up of 60 of the world’s greater composers. Each CD containes over an hour of music, a CD book packed with fascinating facts, colour illustrations and background information. Collectors are older classical music lovers, predominantly males aged 50+

Quick, Light & Delicious;
The series contains a multitude of hints and tips on nutrition and healthy eating. It’s a collection of 1000 easy to make main dishes, light snacks and desserts. Collectors are young families and older women wanting new ideas for the kitchen.

Easy Everyday Cooking;
This series makes preparing inexpensive meals a joy. All meals are simple, fuss free and easy to prepare. Collectors tend to be mums wanting to expand their cooking expertise whilst adding variety to the family’s diet.

Wide Eyes Early Learning Programme;
This is aimed at children 0-5 years and is designed to teach them to master concepts such as colours, time, shapes, numbers and family. Each monthly learning pack encourages different skills and introduces exciting new concepts in a fun, friendly and imaginative way. It’s a great way to reaise children’s confidence and for parents to interact with their kids.

Great Gifts In Under 30 Minutes;
This series is a collection of beautiful, informative cards that give the collector hundreds of simple, yet unique gift ideas. Collectors are females aged 35+ with children and typically living outside main metro areas.

All records are personalised. Records are updated monthly.

Quantity 110000 (AUS) 5000 (NZ)
Selections State
Dollar Spend
Nth Selection
Product Categories
Minimum Order 5,000
Deliverability 95%
Lead Time 5 days
Notes Hirers are required to include record number identifier on the mailing piece as first line of address in reduced font. This will facilitate dead mail updating by the list owner.
Terms & Conditions List rental costs cover one time usage only. All data is seeded with dummy names to detect unauthorized use and copying in any form is prohibited. Two sample mailing packages will be required for approval by owner.

We require a signed copy of our list rental agreement and order form prior to any order being processed.

Payment is required on delivery of data unless arranged otherwise. 10% GST applies to all Australian Companies.