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Harlequin Mills & Boon – Good Paid CancelBackDownload

This list is made up of all customers who have purchased and paid for at least one set of romance novels. There are no bad debts and non-payers. Customers have paid by cheque (55%), credit card (27%) and money order (18%).

Harlequin Mills & Boon Reader Service customers are almost 100% female and are mostly older ladies (70% are over 45, whilst 34% are over 65). The majority of readers are married (59%) although a fifth are widowed (22%).

An overwhelming majority of our readers are at home – 69% are either homemakers or retired. A quarter of the readers are either employed in fulltime or part-time work. Mostly our readers own their own houses – 72% in fact!

As expected, leisure time’s spent reading, watching TV and listening to music. When reading, the local paper is popular (60%) and 55% like to catch up with the Sunday papers. Favourite magazines include New Idea, Woman’s Day, Women’s Weekly and That’s Life.

It’s important to remember that the majority of these women are paying $17.00 a month (NZ$23.00 in New Zealand) to treat themselves. They also like to read – so it doesn’t matter how wordy a mail paiece is – as long as it’s relevent – and they were mostly brought into the fold through sweepstakes mailings. They like collecting – pewter animales, thimbles, and miniature plates. They also love traditional jewellery and “pretty” things.

Quantity 54000 (AUS) 17421 (NZ)
Selections State
Value Spent
Recency of Cancellation Date
Minimum Order 5,000
Deliverability 95%
Lead Time 5 days
Notes A sample mailing must be provided. All processing must be conducted by a bureau. Rental of data is for one time use. The largest mailings occur in January/February and July/August. The file will not be able to be mailing in those months.
Hirers are required to include record number identifier on the mailing piece as first line of address in reduced font. This will facilitate dead mail updating by the list owner.
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