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UM NetworkBackDownload

UM Direct is Australia’s newest consumer email list. Collected through the UM direct network of six sites. With over 40,000 new members per month across all databases offers highly targeted and relevant communication to non-incentivised profiled opted in members.

Over 30 demographic profiles
Over 120 interest groups
Strong Female Skew
Strong 25-55 year old age group
Strong representation in the ‘principle grocery buyer’ category
Lists are non-incentivised and as such no guarantees on open rates are offered however depending on the campaign we are seeing open rates of 15-20%.

Lists are built through competition incentives but no further incentives are offered to respond to campaigns giving a true representation of campaign success and true performance based marketing.

Quantity 350,000+
Selections Age: Demographic
Geographic: Gender
Holidays and Travel: Income
Home Owners or Renters: Interest Categories
Media Habits: Motoring
Deliverability 95%
Lead Time 3 days
Terms & Conditions List rental costs cover one time usage only. All data is seeded with dummy names to detect unauthorized use and copying in any form is prohibited. Two sample mailing packages will be required for approval by owner.

We require a signed copy of our list rental agreement and order form prior to any order being processed.

Payment is required on delivery of data unless arranged otherwise. 10% GST applies to all Australian Companies.