Day-TimersBackDownload

Day-Timers was founded over 50 years ago and has become the world’s expert on time management and personal organisation. Their renowned planners are powerful, but easy-to-use, and help individuals better manage their time and enable them to achieve their personal and professional goals. Over 4.5 million people worldwide regularly use a Day-timer.

The loyal customer base invariably expand their core system with a wide range of quality business accessory lines including binders, wallets, bags, luggage, pens and tailor made forms.

Day-Timers has proved time and again to be extremely responsive to a variety of mailers including office equipment and stationery suppliers, business and consumer publications, seminar and training companies, self improvement, mail order – books, wine, fashion and charities.

The general profile is made up of males (64%), females (36%), 41% are aged 25-44 years, 39% aged 45-65 years. Approximately 56% are at business address and 44% at home address. They may typically be employed as professionals/senior management roles with incomes over $60,000.

Their interests include:
Photography, DIY, cookery, gardening, current affairs, theatre, arts/classical/jazz music.
Self improvement, home computing, science/technology and further education.
Financial Products, investment and unit trusts, high interest investments, stocks and shares.
Charities, environmental, arts, civil liberties, disaster relief, third world, animals, children.
Avid mail order purchasers of computer products, books, entertainment, gardening and fashion.