Current and lapsed readers of Your garden, a magazine dedicated to gardening and outdoor living areas. Readers of the magazine are predominantly female and 35+ who like to keep up-to-date with new ideas to improve their homes and gardens.
Typically an average reader of Your Garden is female aged 35-64.
They own their own home and are empty nesters. They are also in the traditional family life mindset. They have busy lives – they go to galleries, take day trips and go away on weekend. 73% have some type of investment and 28% of readers have investments of $50,000+.
Not surprisingly these people enjoy gardening and like to keep up with gardening ideas and improving their home. 79% have done work around their home in the last 12 months. They are 2.4 times as likely as the average population to have bought plants or gardening accessories, bought home wares, camping equipment and craft and hobby items.
Records are personalised and at home address.
|Lead Time||5 working days|
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